Built by a pickleball community. Built for every community.
We transform sponsorships into experiences that connect athletes, fans, clubs, facilities, and communities, while handling every detail from concept to fulfillment.
Hank Reed
Founder & Chief Rally Officer
Mitchell Hamline School of Law. Miami University. 20+ years in sports business.
Hank Reed is the Founder and Chief Rally Officer of Rally, a fan engagement and fundraising platform helping athletes, clubs, schools, facilities, and sports organizations create memorable experiences and generate new revenue through custom trading cards, collectibles, sponsorships, and innovative fan engagement.
With more than two decades of experience in corporate sales, strategic partnerships, and business development, Hank's career spans professional sports, media, athlete representation, sponsorship, licensing, and entrepreneurship.
Pickleball brought those experiences together. Drawn to a sport built around competition, connection, and community, Hank saw an opportunity to create something that could help athletes and organizations tell their stories, engage their supporters, and generate meaningful new revenue. That vision became Rally.
Today, Rally works across multiple sports with schools, youth organizations, club programs, facilities, leagues, athletes, and corporate partners to create collectibles, fundraising programs, sponsorship opportunities, and unique fan experiences.
Every athlete has a story. Every organization has a community. Rally brings them together.
Play it forward
Hank is a professional-level instructor with the Racquet Sports Professionals Association (RSPA).
Our mission
To make Rally the premier fan engagement platform for amateur and emerging sports, empowering athletes, strengthening organizations, and creating experiences that bring communities together through the power of sports.
Give every collegiate and amateur athlete the recognition they deserve through collectible trading cards and fan experiences.
Connect athletes, fans, clubs, facilities, and organizations through meaningful shared experiences.
Handle every detail from concept to fulfillment so organizations can focus on what matters most: the game.
Ready to Rally?
Whether you're an athlete, organization, or sponsor, let's build something great together.